The Western Nostril published Nov 2008
“Seriously twisted! If South African cartooning can produce something this wacky, we’re in good shape!” ~ Zapiro
The Western Nostril – A collection of gut-bustingly hilarious cartoons, published by Laugh it Off, in association with Business Day.
What is The Western Nostril?
Produced by brothers Patrick and Alex Latimer, The Western Nostril is a single-panel cartoon strip that appears daily on the leader page of Business Day, as well as online at www.thewesternnostril.co.za
The Western Nostril was first published in 2003′s bestselling Laugh it Off Annual Volume One. There it won a ‘New Media Award’ for ‘Best Overall Contribution’, as voted by the readers. Over the years its army of adoring fans has swelled in numbers - to the point where Patrick and Alex have figured, “Hey, we should bring out a book for all of our fans. And who knows, maybe they’ll buy it, and we’ll get filthy rich!”
About the Book
Building on the popularity that the cartoon has enjoyed in Business Day – where business leaders such as the likes of Tokyo and Trevor have heartily chuckled over the muddled musings of The Western Nostril‘s two characters, Osteus and Finbar – comes the first annual collection of the cartoons, in gloriously glossy, laminated paperback.
Business Day have ut their money where their mouth is and have proudly sponsored the print run for the first collection. Says Business Day‘s editor Peter Bruce: “I think the Latimer boys are world-class funny. The first time I read their cartoon it made stuff come out of my nose. We are delighted to be associated with such strong creative content; a universal humour that is homegrown.”
Marketing of the Book
Laugh it Off has promised an aggressive marketing campaign to encourage positive sales of the inaugural publication. Business Day will be running daily adverts promoting the book over the festive season, and their sister publication, The Weekender, will also be running features on the cartoons, as well as the cartoonists themselves. This, coupled with an online viral campaign ensuring that the humour of the cartoons spreads as contagiously as the common cold, will guarantee bookstores the results they need.
Says Laugh it Off’s Justin Nurse, “The fact that the brothers Latimer have been able to resist the temptations and toils of the devil that is the advertising industry and survive as full-time cartoonists, is testimony to their original talent. Laugh it Off is as pleased as punch to be publishing this, and we will use all manner of alliteration, assonance, and astute marketing prowess – not to mention our motley crew of influential media associates – to ensure that this book gets into the hands, hearts and minds of every humour-loving South African.”
To preview The Western Nostril please visit: www.thewesternnostril.co.za
