Laugh it Off

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Back in the day when LiO was at the Supreme Court. Unlike the NPA, we lost our appeal.
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BATTLE OF BLOEMFONTEIN : BLACK LABOUR APPEAL
MONDAY 30 AUGUST, BLOEMFONTEIN – LAUGH IT OFF PROMOTIONS appeared in the Supreme Court of Appeal today to challenge a Cape High Court judgement that their controversial “Black Labour; White Guilt” [...]

Mr Nose: Heineken sues over Gallic  humour
Noiseweek Issue # 106 -August 2008
A South African who has the good fortune to spend his winters in France tells Mr Nose that that country, too, is happily endowed with its very own Justin Nurse: a T-shirt mocker called Thierry Boeuf.
Apparently Boeuf has been creating T-shirts which take the [...]

This article was originally published on page 3 of Cape Times on November 11, 2004
Laugh It Off again faces wrath of breweries
Nazma Dreyer
November 11 2004
SAB Miller is once again hauling Laugh It Off (LIO) before the Cape High Court – this time to stop the small T-shirt company’s annual publication and calendar.
This is the second [...]

A brief summation of the SAB vs. Laugh It Off judgement:
The judge found that, even though no direct evidence was submitted to show that SAB was harmed by the t-shirts that “tarnishment” (i.e. people looking unfavourably on SAB because of the t-shirts) was likely to occur.
“I have come to the conclusion that such use exceeds [...]

Here’s a lawer’s letter that is now used to line the bottom of our budgie’s cage.

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Here’s Laugh it Off’s version of what the Black Labour T-shirt was about. It was first published in 2000 just as the three year court battle was kicking off.
The shirt is not statement about SAB and how they might treat their staff. It is a statement about how white South Africans feel guilty about the [...]