This takes the term car bar to a whole new level.

*government installed open-air toilet not included

Prez JZ uses Zuma Shower Gel to feel presidential. Shouldn’t you?

Being President is an attitude.

Being President is doing what you want.

Being President is brandishing an AK47.

Being President is doing who you want.

Being President is a crime.

Wash away your troubles with the revitalising Zuma Shower Gel from Laugh it Off. Available at Big Blue stores countrywide.

*Side note: We also phoned a friend who does food styling in film commercials to pick up some tips. Basically, that lovely golden colour you see on TV is because they deep fried the chicken twice before it goes before the camera. She also mentioned that fish needs to be almost decomposed before they shoot it to give that lovely glistening look onscreen. The woman could write a book about what they do to food to make it look better for commericials; none of it very appetizing.

Here is some of the production stills:

.

Sudden Discomfort Shoot (Corpowit Calendar)

Can South Africa laugh at itself? We shall soon find out…
Laugh it Off’s most controversial publication to date – the Corpowit Calendar – is coming soon.

It’s an election year in South Africa, and so there would seem no better time than now to spoof our country’s most well-known brands — be they politicians, parastatals, or products.

No one is spared the rod that is Laugh it Off’s brand-spanking satire in 13 cheeky brand spoof ‘photographic subverts’ all wrapped up and presented in a 2010 calendar that will have South Africans laughing out loud, and the lawyers grumbling quietly.

From future president Jacob Zuma and his juvenile sidekick Julius Malema, to government-owned companies such as Telkom and SAA — not to mention booze, cellphone, and fast food companies — Laugh it Off will no doubt be testing the humour and tolerance of the targets they poke fun at in their ‘Corpowit Calendar’.

All 13 full-colour photographs were taken by photographic legend Obie Oberholzer, who Laugh it Off had to coerce out of semi-retirement to tickle some South African funny bones and cause some more kak.

Oberholzer last worked with Laugh it Off in 2004 during the height of their court battles with SABMiller. The publication that came about as a result of their efforts — the 2005 Laugh it Off Chronicles Calendar — was ruthlessly interdicted by SABMiller after it had gone to print, meaning that the final product never saw the light of day.

When Obie Oberholzer was asked as to why he was involved, he said that it was ‘just another job’ for him as a photographer, except the pay was lousy and the risks were high.